This FT Live report explores how brands must evolve to meet the expectations of Gen Z — a cohort driven by values, storytelling and immersive experiences.

From gamified loyalty to wellness-led design, discover how community and emotional resonance are reshaping brand engagement across the region.

Hosted by the FT, this webinar examined the critical shifts taking place in China's luxury sector. Our panel will include luxury market analysts and experts who will discuss the factors driving the slowdown, from economic uncertainty to changing consumer values, and explore how brands can adapt strategies to remain competitive in this evolving landscape. 

At the 2024 FT Business of Luxury Summit, industry leaders—including Angelica Cheung of HongShan and MingPo Cai of Cathay Capital—explored investment opportunities in a challenging market. With rising interest rates and a weak IPO landscape, what are investors seeking?

 Watch the session to hear their insights on where the next big deals could emerge.

This report explores the adoption of artificial intelligence in the luxury goods sector, focusing on its role in enhancing customer experiences, improving marketing, and supporting creative endeavours. It also examines the commercial benefits of AI, the importance of protecting brand identity, and the risks of brand dilution and counterfeit production.

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